Dennis Koot
Graphic Design


This is the visual identity of the Dutch Association of Professional Writers. It was merged from 9 smaller writers associations (like for example children book writers, journalists or translators) and their new name is now Auteursbond.

The logo can be connected to the name of one of these specific group sections. This together makes a new (sub) logo. To be connected is very important for a group of professionals that together stay strong in their work field. This union aspect can be recognized in the circular logo.

The black and white, typographical identity represents the profession of writing strongly and, although it knows no color and works with a rigid system, there is a lot of variety possible.